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I make sense

Missives on media, marketing and more. Edited by Amar Patel

June 27, 2022

Assignment: Porto

by Amar Patel in travel, music


Fishing boats on the River Douro in Porto
Fishing boats on the River Douro in Porto

How does an adventure begin? When do you know you’re on one? And can we cultivate this feeling? Bring it into being? Manifest it as the Insta-life coaches and their disciples love to say.

I can think of one way. In the words of that great Gonzoist Hunter S Thompson, who was never far from a wild jaunt or mad caper into the unknown, “Buy the ticket, take the ride.”

So that’s what I did. Despite heavy procrastination and listlessness at the thought of another solo trip (I have bought many a single ticket, dear reader), sometimes the gravitational pull of anticipation – no, let’s call it what it is … hope – lures you back on the road.

It’s been a while since I last crossed a border – 2019, in fact. I am in Porto to attend NOS Primavera Sound, now on its ninth edition and attracting more than 70,000 visitors from over 50 countries. But this place has been on my list for a while, a tranquil port city steeped in history, labyrinthine mystery, cobbled character and riverside charm.

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Amar Patel

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