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I make sense

Missives on media, marketing and more. Edited by Amar Patel

April 13, 2022

This is my life – a few chapters anyway

by Amar Patel in journalism, interviews


Editor and writer Amar Patel holds the APA award for Most Effective Automotive title, which Lexus magazine won in 2008.

Suited and booted, clasping the APA award for Most Effective Automative title in 2008. I was Managing Editor Europe for Lexus magazine at the time

Editor and writer Amar Patel holds the APA award for Most Effective Automotive title, which Lexus magazine won in 2008.

Suited and booted, clasping the APA award for Most Effective Automative title in 2008. I was Managing Editor Europe for Lexus magazine at the time

“After university, I sidestepped the legal profession to pursue my interest in writing. I was captivated by many forms of music – anything with soul, intensity, honesty – and wanted to learn how to use language to explore my relationship to sound. Call it a calling but was there a career in it? I had to find out.”

It's rare someone passes the mic and invites me to reflect on my career as a writer. But Todd L Burns is that gracious kinda guy. His Music Journalism Insider newsletter is always a treat – unparalleled in scope and depth.

Trust me, the tributaries you will go down are going to change the way to listen to and think about music. Please subscribe and let Todd blow your mind on a weekly basis.

My interview with him is here.

Apologies for the self-congratulatory image but It’s the one words-related award I have held in my hands, that a big team helped to deliver. For you, mum.

And I am usually head down in the engine room, so the professional archive is thin.



Amar Patel

TAGS: Amar Patel, Todd L Burns, Music Journalism Insider, Lexus magazine, Getting into journaliam, scriptwriting for podcasts, O2 magazine, Straight No Chaser, How to be a freelance writer


March 25, 2022

A dark, twisted fantasy

by Amar Patel in podcast


Michael-Rapp-Chippendales-Barbara-Alper
Michael-Rapp-Chippendales-Barbara-Alper

The Chippendales loom large and lurid in 70’s and 80’s pop culture but it's what went on behind the scenes that will cause most shock. I expected debauchery but not all the sordid details in podcast Welcome to Your Fantasy. You wouldn’t find me anywhere near a buff oiled-up Adonis, but instinct told me to press play because you can't build an empire like that without someone getting burned. Or worse.

Owner Somen ‘Steve’ Banerjee is the (main) villain here – or is he? – and what a curious figure. Oh, you didn’t know? That’s right, the guy who started The Chippendales was a Bengali immigrant who used to pump gas and dreamed of being an unholy cross between Walt Disney and Hugh Hefner.

Read More


Amar Patel

TAGS: The Chippendales, Welcome to Your Fantasy, Somen Steve Banerjee, Round Robin club, Destiny II club, Paul Snider, Bruce Nahin, Magic Mike Live, Unicorn Tales, Nick DeNoia, Nick De Noia, Candace Mayeron, The Perfect Man, Michael Rapp, Natalia Petrzela, The Chippendales Murder, Naveen Andrews, Tony Scott, Curse of the Chippendales, Kumail Nanjian, Dev Patel, Murray Bartlett, The White Lotus, Christian Banerjee, Craig Gillespie, Strippendales, Immigrant Hulu, true crime podcast


March 16, 2022

Dixie Chicks: cancelled?

by Amar Patel in podcast


Illustration of Dixie Chicks under a quote about them being cancelled for Iraq War comment on stage in 2003
Illustration of Dixie Chicks under a quote about them being cancelled for Iraq War comment on stage in 2003

Were The Chicks (fka Dixie Chicks) the first internet cancellation? If so, who was behind it and how did the group survive it? For this episode of Broccoli Productions podcast Cancelled, I travelled back to 2003 when one anti-war comment turned country music's darlings into disgraced "Saddam Lovers". A curious lens through which to consider free speech, patriotism, the mechanics of a boycott and the consequences of dissent. And while you’re here, have you heard the one about Janet Jackson and the night America lost it over a nipple?



Amar Patel

TAGS: Dixie Chicks, The Chicks, Shepherd's Bush Empire, Iraq War, cancel culture, Broccoli Productions, free speech, boycott, Saddam Lovers, Cancelled podcast


February 9, 2022

Words to be heard

by Amar Patel in podcast


Part of my expanding repertoire is scripting. It’s a natural evolution from my copywriting and journalism but offers a little more room to develop a narrative through a character. A voice that’s written to be spoken, with a wider register, real emotions, inflections n’all. How far you go depends on the subject matter and audience, of course.

The main challenge with a podcast is to not overwhelm the listener with information and to be able to hold their attention without revealing too much too soon. You’re not writing an essay or dictating a thesis. You need to build momentum by the line. There needs to be dynamism in the delivery, particularly if the story is going to be told by one person without the benefit of other voices in interview clips, songs and other sounds to prick the ears.

I hope I have achieved that with my first contribution to Broccoli series Cancelled, which tells the stories of controversial attempts to cancel celebrities, companies and brands. At their best, these episodes go beyond sanctimonious witch hunts and retrospective mob justice. They allow us to consider history with fresh eyes/ears and to get a better understanding of the culture part in #cancelculture. The darker forces at play.

The picture above should need no caption but Janet Jackson’s infamous “wardrobe malfunction” at Super Bowl 2004 – and the toxic fallout – definitely require an explanation. How a viral TV moment and a personal vendetta derailed one artist's career, boosted another ( 👋  Justin Timberlake ) and inflamed the war on indecency. It also gave us YouTube and foretold our ravenous hunger for instant-replay footage on social media.

Short but with a long tail and quite entertaining, not least in the hands of your host Cameron Bernard Jones. Take a listen, share your thoughts or memories and please spread the word if you like it. More coming.

It’s also available on Apple Podcasts.

PS A four-part autobiographical documentary is available via Now TV so check that for the final word from Janet on the night America lost its mind over a nipple.



Amar Patel

TAGS: Janet Jackson, Superbowl 2004, NRG Stadium, wardrobe malfunction, Nipplegate, Janet podcast, scriptwriting, Broccoli Productions, Justin Timberlake, Cameron Bernard Jones, cancel culture, Janet Jackson documentary, Janet Jackson podcast, podcast scripting


January 7, 2022

Sex and survival in the city

by Amar Patel in books


Front cover of Raven leilani's book Luster showing a black woman's red lips
Front cover of Raven leilani's book Luster showing a black woman's red lips

Raven Leilani's Luster is one hell of a debut novel. Her style of prose is so brutally visceral, voluble and effusive, yet the sentences are so precise. The specificity is astounding, even in those fleeting moments in everyday life so easy to glaze over.

The candour of her calamitous key protagonist is endearing from the off. Edie is a young black woman who aspires to make art – earnestly so, as Leilani has said – but is constantly teetering on the precipice of failure. She struggles to make ends meet and clings on to her cockroach-infested apartment. Edie also has a knack for self-sabotage. After losing her demeaning job in a publishing company, she joins the gig economy and lands headfirst in a customer's cheesecake.

Read More


Amar Patel

TAGS: raven leilani, luster book, The Believer, Hanif Abdurraqib, Pan Macmillan, Tessa Thompson, HBO, Viva Maude, Comicon


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